News for 'Marketing Campaign'

Will Modi Revive Farm Laws?

Will Modi Revive Farm Laws?

Rediff.com6 Apr 2022

But it would be unwise on the government's part not to heed the suggestions made by the experts group, set up by the Supreme Court, in particular the one on involving the states and giving them the flexibility in designing and implementing the farm laws, observes A K Bhattacharya.

Will EPS Now Take On The BJP?

Will EPS Now Take On The BJP?

Rediff.com29 Mar 2023

The EPS camp believes that the BJP was already arm-twisting the AIADMK into conceding more seats in the 2024 Lok Sabha elections 'than they deserve' observes N Sathiya Moorthy.

Promotions on Twitter catching on in India; still lag other markets

Promotions on Twitter catching on in India; still lag other markets

Rediff.com2 Jan 2015

Industrialist Gautam Singhania has close to 8,80,000 followers on Twitter, yet he has opted for a service that 'promotes' his tweets by displaying them to a wider audience beyond his own followers.

Court humare kabze mein...: Shah on CBI, ED 'misuse'

Court humare kabze mein...: Shah on CBI, ED 'misuse'

Rediff.com14 Feb 2023

Shah said that the people of the country will decide about the principal opposition party to BJP in the 2024 polls and they have not given this label to any party.

Russia cannot be locked up behind iron curtain: Putin's spokesperson

Russia cannot be locked up behind iron curtain: Putin's spokesperson

Rediff.com24 Feb 2022

Countries like Russia cannot be "locked up" behind the iron curtain, the Russian presidential spokesman asserted on Thursday, as the US-led West threatened to impose more biting sanctions against Moscow after President Vladimir Putin ordered a military offensive against Ukraine.

Despite anti-China sentiments will Vivo manage to keep ringing?

Despite anti-China sentiments will Vivo manage to keep ringing?

Rediff.com24 Jun 2020

As campaigns against Chinese brands intensify and the virus keeps people indoors, Vivo plays it slow with a digital-first launch plan.

Social media stirs the Bollywood plot

Social media stirs the Bollywood plot

Rediff.com8 Nov 2018

Social media teams ensure there is something new around the movie every few days and as the release date nears, every few hours.

Check out the T20 World Cup anthem

Check out the T20 World Cup anthem

Rediff.com23 Sep 2021

The International Cricket Council on Thursday launched the official anthem of the upcoming T20 World Cup along with a campaign film featuring 'avatars' of Indian batting maestro Virat Kohli and West Indies skipper Kieron Pollard.

ED raids 40 locations in Delhi liquor policy case

ED raids 40 locations in Delhi liquor policy case

Rediff.com16 Sep 2022

The ED case of money laundering in the excise policy stems from a CBI FIR in which Delhi Deputy Chief Minister Manish Sisodia and some bureaucrats have been named as accused. The excise policy has been rolled back now.

'Modi campaigns for make in India but wears suit made in UK'

'Modi campaigns for make in India but wears suit made in UK'

Rediff.com4 Feb 2015

Taking a swipe at Prime Minister Narendra Modi over his 'Make in India' campaign, Rahul Gandhi on Wednesday said the Rs 10 lakh suit he wore during US President Barack Obama's visit was "Make in UK".

Now, start-ups to revive 'Only Vimal'

Now, start-ups to revive 'Only Vimal'

Rediff.com13 Jan 2016

From 50 stores Vimal Textiles aims to have 150 in 3 years.

How Much Did RRR Spend On Promos?

How Much Did RRR Spend On Promos?

Rediff.com3 Jan 2022

Approximately Rs 18 crore-Rs 20 crore has been spent on promoting S S Rajamouli's RRR for its January 7 release, which now stands postponed indefinitely due to the COVID-19 resurgence.

Coronil case: HC asks Ramdev not to mislead people

Coronil case: HC asks Ramdev not to mislead people

Rediff.com17 Aug 2022

The Delhi high court Wednesday told Ramdev that while he was welcome to have his followers, he should not mislead the public by saying more than what is 'official'.

Skoda unveils mid-sized SUV Kushaq in India

Skoda unveils mid-sized SUV Kushaq in India

Rediff.com19 Mar 2021

Czech automaker Skoda on Thursday globally unveiled its all new SUV Kushaq which would take on the likes of Hyundai Creta and Kia Seltos in the fastest growing mid-sized SUV segment in the domestic market. The model is the first production car as part of the company's India 2.0 project. Under the lead responsibility of Skoda Auto, Volkswagen Group is investing 1 billion euros in its model campaign in the Indian subcontinent to strengthen its presence.

Markets end at 2-month closing lows; Sensex below 26,000

Markets end at 2-month closing lows; Sensex below 26,000

Rediff.com16 Oct 2014

RIL, HDFC twins, M&M, Infosys among the top losers for the day.

Anoushka Chauhan: 'I thought I'd be a supermodel'

Anoushka Chauhan: 'I thought I'd be a supermodel'

Rediff.com27 Oct 2022

Anoushka Chauhan from Dehradun talks about her modelling journey.

Hear Modi for Rs 5: Market discovers true value, says Cong

Hear Modi for Rs 5: Market discovers true value, says Cong

Rediff.com16 Jul 2013

Congress on Tuesday took a dig at the Bharatiya Janata Party for its move to charge Rs 5 per ticket for attending Narendra Modi's public meeting in Hyderabad, saying it shows the "true value" of the Gujarat chief minister.

Take precaution, pandemic is not over yet: Govt

Take precaution, pandemic is not over yet: Govt

Rediff.com12 Apr 2022

We cannot predict tomorrow, Health Minister Mandaviya said.

Delhi will float global tender for Covid vaccine

Delhi will float global tender for Covid vaccine

Rediff.com11 May 2021

Earlier in the day, Delhi Chief Minister Arvind Kejriwal also wrote to Prime Minister Narendra Modi over vaccine shortage, saying the Centre should share the vaccine formula of the two manufacturers with other capable pharmaceutical companies to scale up production in the country.

Is Amitabh Bachchan the right choice to promote GST?

Is Amitabh Bachchan the right choice to promote GST?

Rediff.com23 Jun 2017

The question that is being asked is: Does the GST campaign gain from his all-too-familiar face taking forward its message or will brand fatigue flatten the impact?

How Myntra plans to run India's biggest fashion sale

How Myntra plans to run India's biggest fashion sale

Rediff.com16 Jun 2020

The 12th edition of EORS will be held from June 19-22. There will be a dedicated central virtual war-room for tactical problem solving across all phases of the event. Shoppers across the country will have access to over 700,000 styles from over 3,000 fashion and lifestyle brands. Myntra is expecting 3 million people to shop from the safety of their homes.

ICC to celebrate 10th anniversary of India's 2011 WC win

ICC to celebrate 10th anniversary of India's 2011 WC win

Rediff.com18 Feb 2021

The International Cricket Council (ICC) will launch a series named #CWC11Rewind on Friday to mark the 10th anniversary of India's 2011 World Cup triumph at home.

Britain's new King believes in Yoga, Ayurveda

Britain's new King believes in Yoga, Ayurveda

Rediff.com9 Sep 2022

King Charles III, Britain's new monarch who ascended to the throne on the death of his mother Queen Elizabeth II, has a strong connection with India and its age-old traditions of Yoga and Ayurveda.

PIX: A Sneak Peek of Blake Lively's The Shallows

PIX: A Sneak Peek of Blake Lively's The Shallows

Rediff.com15 Sep 2016

The film is releasing in India on September 16!

Make Your Network Your Net Worth

Make Your Network Your Net Worth

Rediff.com15 Nov 2022

'Who you know today will determine who you know tomorrow.' 'Becoming an expert in your domain will incentivise others to have you in their networks.' 'And the more diverse your network, the better it is.' An enlightening excerpt from Ambi Parmeswaran's All The World's A Stage: A Personal Branding Story.

FDI soars 48% after 'Make in India' campaign

FDI soars 48% after 'Make in India' campaign

Rediff.com10 Jul 2015

FII's too have invested in huge amount in the country

Indians flocking to bitcoin after Elon Musk's backing

Indians flocking to bitcoin after Elon Musk's backing

Rediff.com17 Feb 2021

Bitcoin has been on fire ever since Musk announced that Tesla had bought $1.5 billion of the cryptocurrency, and that his electric-vehicle company would accept bitcoin from buyers.

VIVO retains IPL title sponsorship in massive five-year deal

VIVO retains IPL title sponsorship in massive five-year deal

Rediff.com27 Jun 2017

"The premium global smartphone manufacturer bid Rs. 2199 crores, which is a 554 per cent increase over the previous contract. In the upcoming five IPL seasons (2018-2022), Vivo and IPL will have extensive cooperation in terms of sports events, on-ground activations and marketing campaigns," the BCCI said in a statement.

Indian markets remained steady in the face of global worries

Indian markets remained steady in the face of global worries

Rediff.com31 Dec 2014

Optimism about a stable govt at the Centre, a demand revival and falling oil prices buoyed the markets.

Why Steve Jobs' ex ad advisor dislikes Apple advertisements

Why Steve Jobs' ex ad advisor dislikes Apple advertisements

Rediff.com12 Feb 2015

Ken Segall says marketing campaigns should be simple.

Lacklustre campaign ends; fears of low turnout

Lacklustre campaign ends; fears of low turnout

Rediff.com17 Feb 2008

The carnival-like atmosphere and boisterous charm associated with election campaigns in Pakistan has been conspicuous by its absence, falling victim to a spate of deadly suicide bombings of candidates and election rallies.

The End Of NDTV As We Know It

The End Of NDTV As We Know It

Rediff.com2 Dec 2022

We got the same Diwali bonuses. We ate together. We carried equipment together on shoots. And when the odd reporter tried to throw her weight around and leave the camera person to carry bags of equipment, cables, the camera and tripod down the stairs and to the shoot location, Prannoy would step in, take the tripod off the shoulders of the colleague silently, lightening the load, recalls Revati Laul.

Why advertisers are boycotting Facebook

Why advertisers are boycotting Facebook

Rediff.com14 Jul 2020

'This is the first time there has been an attempt to use market forces to counter disinformation on social media,' notes Devangshu Datta.

'None of the politicians mask'

'None of the politicians mask'

Rediff.com9 Apr 2021

'In spite of all the sermonising from the political class, when they come in public, the ministers don't follow their own rules.' 'They don't mask.' 'If you look at the West Bengal election campaigning, if you look at the Assam election campaigning or if you look at Kerala election campaigning, they are not setting an example.'

Manmohan's advice for Modi: 'No free market without freedom'

Manmohan's advice for Modi: 'No free market without freedom'

Rediff.com6 Nov 2015

Former Prime Minister Manmohan Singh on Friday stepped into the raging debate on intolerance by condemning the murders of dissenters and some on the basis of what they eat and said the nation is deeply concerned at the "blatant violation" of the right to freedom of thought, belief and speech by some violent extremist groups.

New Messi deal delayed by La Liga financial controls

New Messi deal delayed by La Liga financial controls

Rediff.com1 Jul 2021

Messi has no current contractual link with the Catalans after his deal expired on June 30

MS Dhoni invests in HomeLane, to endorse brand

MS Dhoni invests in HomeLane, to endorse brand

Rediff.com2 Aug 2021

Home interiors company HomeLane on Monday said it has entered into a three-year strategic partnership with ace cricketer, Mahendra Singh Dhoni, as an equity partner and brand ambassador. As part of the partnership, Dhoni will own equity in HomeLane and will be its first brand ambassador, a statement said. Details of Dhoni's investment were, however, not disclosed.

A year later, '99.9% Indian' brand Maggi wins back 60% market share

A year later, '99.9% Indian' brand Maggi wins back 60% market share

Rediff.com8 Nov 2016

Before the ban, Maggi commanded a market share of around 75 per cent. Following legal battles, the popular noodles brand was back in the market in November last year.

India's interests tied with countries at war, but we want peace: Modi

India's interests tied with countries at war, but we want peace: Modi

Rediff.com11 Mar 2022

Amid a war between Russia and Ukraine, Prime Minister Narendra Modi on Thursday said India's several needs are connected to the involved countries but it is on the side of peace and hopes that all problems get resolved through dialogue.

UP relaxes lockdown from June 1 except in 20 districts where active cases above 600

UP relaxes lockdown from June 1 except in 20 districts where active cases above 600

Rediff.com30 May 2021

The 20 districts where there would be no relaxation yet are Meerut, Lucknow, Saharanpur, Varanasi, Ghaziabad, Gorakhpur, Muzaffarnagar, Bareilly, Gautam Buddh Nagar, Bulandshahr, Jhansi, Prayagraj, Lakhimpur-Khiri, Sonbhadra, Jaunpur, Baghpat, Moradabad, Ghazipur, Bijnor and Deoria.